Always
Be
Trending
200%
ENGAGEMENT
GROWTH
Stella Maxwell
Find Your Pivotal Customers
THE TWICE SOCIAL DIFFERENCE
Your business depends on customers. Our business is finding you pivotal customers. People with a strong fit for your offering. The ones who share your values and show up ready to buy. Customers who will use their personal influence to advocate for your brand.
Twice Social uses digital media to find you pivotal customers through paths less traveled. We apply advanced social listening to locate high-value followers who may not be on your radar. We learn what’s trending, what motivates them, and who they trust. We develop brand strategy, content, social advertising, and community-building programs to convert and connect. And we bring them to you through low-competition channels where you can have a greater share of voice.
All of this means strong, measurable ROI for you. We help you learn more about your customers, pre-qualify leads, and reduce the cost of acquisition.
Based in Nashville with operations in New York and Los Angeles, Twice Social is a fully networked collective of talented individuals who know how to read the minds of your followers and capture the voice of your brand.
Keep reading and let’s talk about how our expertise can help you drive the growth of your conversions, your community, and your commerce.
Express
BRAND & CONTENT STRATEGY
Express came to us with a challenge tailor-made to our skills: help them reach new consumers for ecommerce.
At the time, the Express consumer base skewed heavily female. Our solution was to create new inbound content campaigns designed to attract millennial men. Our audience research, supported by a workplace study of men 21-30, surveyed a wide range of consumer profiles and content categories before settling on four that offered the perfect fit for Express.
Twice Social created a suite of new recurring features for the Express blog, each one aimed at a different key segment: 1) Discovery Music, 2) Travel Hacks, 3) Hello Gorgeous, 4) Men’s Grooming, and 5) Celebrity Features. We developed all content, consumer funnels, behavioral segmentation, and acquisition strategies.
KEY STATS
E-Commerce
5%
Increase in 2018
sales over 2017
20%
Increase in 2017
sales over 2016
Singer & Amazon Prime
TARGETED ADVERTISING
Our next campaign for Singer was designed to support a major brand partnership between Singer and the second season of Amazon Prime Video’s Making the Cut. We promoted a national sweepstakes designed to boost subscription growth. Our campaign was made to measure, designed to achieve a perfect fit for these two style-conscious brands.
LUNGevity
COMMUNITY BUILDING · CONTENT DEVELOPMENT
LUNGevity, the nation’s largest nonprofit organization dedicated to awareness, research, and treatment of lung cancer, was looking for a way to build an audience for its Clinical Trials awareness program. One of its key objectives was to help patients explore clinical trials as an option for treatment.
We developed social media strategy—audience targeting, messaging, scripts, and video edit guidelines. Then we created strategic placement of ads to increase reach and drive newsletter signups. Since many cancer patients don’t self-identify, we designed the campaign for pass-along value through support groups and health care professionals.
KEY STATS
598%
Increase Engagements
383%
Increased Reach
64%
Cost per Acquisition Improvement
Let's Build Your Brand
CONTACT US
You’ve got a great story to tell. There are people out there who will want to hear it— even if they don’t know it yet. We can connect you to great customers by paths less traveled… and show you measurable, actionable results.
So let’s make our own connection… and start talking about how we’ll make your brand the next big trend.
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